SEO work that will actually improve rankings, increase clicks, and generate revenue. Most companies should focus on SEO engagement work, but technical tasks can't be completely ignored, especially if you're having major issues. SEO Critical Technical Issues Check any website for technical SEO issues – even the best performing sites in the world – and I promise you'll find dozens, if not hundreds of things that “should” be done. The list of technical
SEO jobs can go on forever, if you allow it. But what technical work will pass the needle on the organic rankings? Recently, my team completed 15 audits of different web properties for a large technology company. The client was concerned that an unknown jewelry retouching service technical change or issue could severely limit the growth of their organic search. Although we found dozens of technical SEO issues, most of our recommendations were for engaging SEO tasks. None of the technical issues we discovered were critical and resolving them would not have yielded remarkable results.
However, this in-depth audit was still meaningful for the company – they were able to move past their unfounded concerns to focus on expanding content and improving user experience (UX) to increase rankings. SEO-critical technical issues are rare, but not non-existent. No amount of SEO engagement work will be effective unless a site has significant technical issues, so it's essential to prioritize red flag SEO technical issues above all SEO engagement tasks. Critical SEO technical issues include: