One-third of websites are built with WordPress. So if you want to be an SEO expert, you need to know it well. Not only is it ubiquitous, it's also the best CMS for SEO. WordPress is great for features that directly (such as metadata) and indirectly (such as UX) affect SEO performance. Start your WordPress education with this amazing list of Kinsta resources. 4. Learn Google Analytics and Google Search Console SEO professionals use a variety of tools to optimize content and analyze its effectiveness. Google Analytics and Google Search Console are essential for SEO command centers. Google Analytics is all about measurements and reports.
You can use the Google Search Console to optimize your site. SEO expertise requires both mastery. 5. Read about SEO every day Do you remember mentioning your commitment? You need to be determined to read about SEO every day. Major search ghost mannequin effect engines make daily changes and the impact on rankings is unknown. Your colleagues, clients, and bosses – they expect you to have the answer. become seo expert breaking news Keeping up with SEO content every day keeps you fresh. advertisement Continue reading below Not sure where to start? First, try this list of 25 trusted resources. 6. Understand how search engines work Much of your destiny may feel like it's in the hands of search engines.
And it doesn't. So you need to know about crawlers. These bots make decisions about the quality and relevance of content. Several key factors drive these decisions. Understanding search intent, relevance, content quality, links, and ease of use will help you better understand why the algorithm works that way. Search engines are black boxes – they don't reveal the secret source behind their products. However, you can use these known factors to optimize your site and strengthen yourself. If you want to know the essence of Google's patents, check out Bill Slawski's SEO by the Sea blog. Or read the ebook "How Search Engines Work" and dig deeper.