As the first sports social software in China, Codong executive list currently has 180 million users, with users in 210 countries around the world, more executive list than 200,000 sports teams across the country, and has held more than 500 online and offline events. With the arrival of the bottleneck period in the fitness industry, the demographic dividend has been almost consumed, and the pursuit of the second curve is both an opportunity and a challenge for Gudong.
The launch of the Codoon bracelet has quickly executive list accumulated a group of young users in first- and second-tier cities, and a large number of high-consumption sports lovers. High-value people began to gather in Codoon, and gradually produced high-quality content, forming a good community atmosphere. After that, Codong, which has mastered a lot of data, expanded executive list its business boundaries again, involving hardware, online and offline events, sports blockchain and other fields, covering the whole field of fitness and sports.
Taking the overall situation in mind, Codong's positioning executive list has changed from the initial sports fitness software hardware products for sub-healthy executive list young people, to the later social platform focusing on sports and data, and now it has become a national sports ecosystem that fully serves sports people. 2.2 Selection of competing products At that time, Codoon resolutely gave up hardware. On the one hand, it was because Codoon initially only regarded hardware as the carrier of user accumulation,