Drainage: To attract traffic, a little explanation is to bulk sms service transfer traffic from scene A to scene B (or C, D, etc.), and to retain, activate, and convert traffic. Simply transferring traffic from one scene to another is meaningless drainage. We need users to do some actions we want users to do in the scenes we want, such as retention, activation, conversion, and new ones. (So when we were paying attention to DAU and MAU, at a certain time, Internet products began to bulk sms service disclose the average daily usage time of users) Let's take a look at Maslow's Hierarchy of Needs: So scenario A (or product) is to meet the needs of a certain aspect of the user. Physiological needs and security needs are low-level needs,
So when we think about Internet products, we start from bulk sms service social needs, first to meet users' social needs, and then to meet users' security needs (such as information leakage, property security, etc.) 3. What do we use to entice users to leave scene A and jump to another scene? The one-sentence explanation is to replace the needs of users in scene A bulk sms service with stronger needs. It can also be understood as incentives, incentives are divided into two parts, one part is called positive incentives, and the other part is negative incentives. Positive incentives: you come to our scene to "play", you can get "money", "respect", "new things", etc. Negative incentives: You are almost 30 years old,
And you are still playing games, wasting your youth bulk sms service and wasting your life. Are you worthy of your parents and your life for the past twenty years? (causing panic) (More direct, positive incentives: there are rich performance bonuses for completing KPIs. Negative incentives: if you don’t reach your goals, you will be deducted a lot of performance bonuses, or even fired) At a certain point in time, another scene satisfies another stronger user need, so the user bulk sms service will choose to jump to another scene. This stronger demand may be a demand that is suddenly activated through advertisements, words, etc. The author has always been engaged in the online education industry. When I used to do Douyin advertisements, I always praised the quality of the business cards of this channel. At that time, a user psychological simulation was done.